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With special emphasis on being jargon-free and understandable, we help freelancers, small business owners and staff make money online in today’s world.

To meet that goal, The Horse offers business information, services and tools – among them our Media List Subscriptions intended for PR professionals and small businesses seeking publicity, and our Media Database, a writer’s market and media directory perfect for writers.


Sled dogs at full speed

Our September 28 newsletter was delivered to subscribers and is now posted on our website

It features 8 new media opportunities for writers 12 for PR professionals and small businesses seeking publicity and 47 media people changes.


woman applying sunscreen

Are you working on your tan when you should be working on holiday gift guides?

Want your product in magazine gift guides? Then start pitching immediately.

Advertising Age reports that the Christmas season has already started for print magazines – and the gift guide slots will close in July!

If you need names and email addresses, we can help you four ways:

  • Our Media Database details over 2,000 venues, most of them print magazines
  • We have a Gift Guide Media List with approx. 500 gift guide editors, many of them with print magazines
  • Our Media News blog features newly launched media outlets; quite a few are – surprisingly – print magazines
  • Our free Media News newsletter reports on planned and soon-to-be-launched publications, websites and more

This year, make your sales go through the roof!


Newspaper steal from freelancer

It happened again!

Another newspaper steals from a freelance writer

This time it is a newspaper in Georgia that swiped an article off another paper’s website and not only published it, but offered it for sale in their archives.

“All facts…in the article you posted…are in the public domain,” Times-Herald General Manager John Winters alleges. Not so, says intellectual property attorney Dana Robinson and wrote a terrific white paper for us on just this subject.

His article is easy to understand and includes some really handy tips on how to read all those fine-print Terms & Conditions that pop up everywhere. Read it and then do your friends and colleagues a favor and send them the link.

Know your rights – Read our easy-to-understand white paper


heartbeat logo

This site is safe from the “Heartbleed” bug

You can use the Wooden Horse site with confidence. It uses a different kind of software to protect you than the OpenSSL software that can be hacked and is so prominent in the news these days.

Therefore, the site is safe now and has always been. Your logins and personal data are secure.

By the way, as an additional precaution we do not store your credit or debit card information on our site.


copyright sign

How does copyright work in these times of social media?

- A Wooden Horse white paper by an intellectual property attorney explains


Dr. Oz magazine cover

We have Dr. Oz!

Dr. Oz The Good Life - the magazine inspired by TV personality Dr. Mehmet Oz - tested great for Hearst and will launch regularly this coming August/September. We just added it to the Media Database.

And we also have these other TV inspired magazines:

O, The Oprah Magazine
Every Day with Rachael Ray
Martha Stewart Living
HGTV Magazine
Food Network Magazine

Subscriptions start at $1.99